We built this suite of banner ads for Fox Sports to promote their coverage of the AFL. The suite included 10 size variations based on a similar set of storyboards which we fleshed out for them from their initial reference. Tapping in to the Dynamic abilities of DoubleClick we were able to provide Fox with an avenue for targeted promotion based upon the geo-locations of their audience. The synched spreadsheeet allow Fox to easily manage and adjust content, imagery and colours on each of the banner screens for a truly flexible and cost effective campaign.
The dynamic banner ad approach was so successful that Fox worked with us to roll out the same solution for their NRL coverage the following year.
If you have a dynamic banner ad project you’d like to discuss, then get in touch.
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