Captiv8 contacted Code and Visual to utilise our extensive game development experience to build the Cenovis “Yummo” game for cinemas. In an Australian first the live cinema audience controlled the game using motion tracking by leaning left or right to control the characters on the huge 20 metre cinema screen. This exciting project uses Adobe Air and required the use of two networked machines to control both the motion tracking and game projection. The motion tracking code itself was licenced for use by Cenovis after having been developed for other games promoting international clients such as Cadbury .
You can see a video covering the whole campaign here: https://www.youtube.com/watch?v=SaCjf2fxzbw
Learn more about our gamification and game development services