We built this campaign microsite for IOOF subsidiary Bridges to tell an important message in a fun and fresh way. The site uses the concept of “choices” to provide the viewer with different potential financial scenarios, similar to those they might face at different life stages. By making a choice the story takes the viewer through alternate outcomes, showing them the sometimes surprising results.
We used a scrolling mechanism to take the user through each scenario, giving them control of the timeline and involvement with the animation on screen.
The project was conceived, scoped, designed and built by Code and Visual capitalising on our core skills of gamification and creative development to produce a unique and thoroughly engaging outcome.